This year, we’ve been busy. We serve 13,000 businesses in 161 countries. 50,000 active users log in to Pendo every month. We collect 560 billion events per month from 820 million end users, for a grand total 22.5 trillion cumulative events of all time. That means a lot of clicks, swipes, poll responses, replays, and guide views!

We are only software experience platform with extensive data, which is why our customers include the world’s largest banks, retailers, life sciences companies, EdTech and more.

What I’m most proud of this year is the rapid innovation we’re doing with AI, infusing intelligence into every part of the Pendo One platform. We launched an AI-powered product discovery tool called Pendo Listen, and immediately accelerated that roadmap with the acquisition of AI-powered customer intelligence platform Zelta.

We added more than a dozen AI products and features across platforms, including suggested replays, personalized user insights, AI writing assistant, instant guide localization, NPS insights, and more. AI is at the heart of Pendo, and we leverage it on the largest product experience dataset available.

But beyond our main achievements, customers have engaged with our platform in extraordinary ways. Here are the key things happening in 2024, as well as a look at what will help customers continue to deliver measurable and meaningful results in 2025.

We captured 22.5 TRILLION events

Yes, you read that right—trillion. We always talk about how important data is at Pendo. And with nearly 600 million events recorded every month, we’re proud to provide the most comprehensive view of how users interact with your software. We’re the only product experience platform with this breadth of data, helping our customers work with confidence, trust our insights, and feel protected.

This year, we’re taking Pendo Analytics even further by bringing you identity mapping. One of the top three most requested features from our customers, this feature combines non-logged and logged usage data for a unified view of your customer journey from curious website visitor to active user.

A Fortune 500 healthcare company uses identity mapping to understand what users do before they log in, personalize onboarding based on those pre-login behaviors, and optimize conversions. It is heartbreaking to see the impact these products are having on such an important industry as healthcare.

Solve Salesforce adoption with in-app insights and support

Most of the 22.5 trillion events we captured came from applications like Salesforce, which supports the go-to-market process for many of our customers. Understanding how employees use Salesforce is critical for teams responsible for sales team productivity, customer retention, and revenue growth.

The more successful a sales team is at using Salesforce, the more revenue they generate for their company. Red Hat knows thisthat’s why they train employees and strengthen compliance in the Salesforce with Pendo. They cut out 1,200+ hours of rework, so their sellers could do what they do best: Generate revenue.

In September, we launched it Pendo One Toolkit for Salespeople to help revenue and customer success teams leverage AI-powered insights and in-app support.

73% of customers use Pendo AI

By 2024, we have three AI innovation themes: Personalized content, product discovery, and product-driven outcomes. Nearly three-quarters of our customers have now enabled it Pendo AIeither to sort through input and come up with themes, or to engage users with personalized content just for them.

Another 34% of you are actively using Pendo AI features to deliver great results:

Increase retention with Pendo Insights

Gone are the days of data overload and decision paralysis. With Pendo Insights, customers perform analysis and uncover trends they didn’t even know existed.

By instantly displaying unique trends their own user behavior, Relia understand what causes strong retention and a 30% increase in NPS scores. Next year, we’ll add industry benchmarks to our retention reports—allowing you to easily compare retention against low, median, good, and best retention rates.

Speeds up guide creation and localization

Managing product communications is a big task—especially for a global audience. That’s why we created our AI writing assistant, AI-powered content localization, and AI knowledge base to speed up (and improve) every touchpoint.

The results speak for themselves: Nelnet cut translation time by 80% across 1,000 guides thanks to guide localization.

By 2025, you will be able to automatically create accurate brand guides based on content in your knowledge base, existing guides, and Salesforce data. This will help you start the process of creating a guide, saving you the time you would normally spend writing!

Personalize your products with embedded content

Other advanced in-app messaging capabilities we launched this year are embedded content, that lets you personalize your website or app’s actual user interface (UI) to deliver the results you care about most. company is currently using embedded content to drive adoption and increase revenue, with just 30 minutes of work time.

This is a great way to deliver the right message to the right user at the right time. In 2025, you will also be able to create embedded content based on the content in your knowledge base.

We received 300,000 entries in the app

Summer is an exciting time for product discovery: Pendo launches Listen And acquired Zelta to give you the smartest and most holistic view of your customers.

While managing and acting on user feedback takes weeks of manual work, our customers use Listen to bypass triage and instantly surface trends from feedback submitted by their users. By Listen, ESO team saved Sunday in managing and prioritizing input from 500,000 end users thanks to AI summarization, suggested ideas, and idea validation.

Coming soon, you’ll be able to see feedback and NPS ratings within Listen for a richer, more comprehensive view of user feedback. I’m also excited to introduce a quick-based User Interface (UI) within Listen, so you can get answers to your customers’ biggest questions.

We added 150+ new data sources to Pendo Listen

Zelta analyzes input from 150+ third-party tools to help You understand what your customers need (and how to deliver it). One of Zelta’s early customers, KOVRuses the platform to ingest data from Zendesk, Gong, Zoom, and other tools to prioritize their roadmap based on customer needs. Their NPS went up 20%, and every PM got 4 hours per week back.

In 2025, we are excited to fully integrate Zelta into the Pendo One platform all our customers can drive results like this.

We captured 6.2 billion sessions

Just over a year ago, we launched it Pendo Session Replay. This is the missing piece of Pendo’s complete platform, adding visual data to intersect with your qualitative and quantitative data.

15 months after launching Session Replay, we were capturing 517 million sessions per month on behalf of our customers. They’ve watched more than 250,000 sessions this year and used the 52+ new replay features we released—but who’s counting?

This year Business Impact award winner, Cin7is a loyal user of Session Replay and Analysis to deeply understand their customer journey. By watching replays, Cin7 refined the main sources of friction in their trial experience, and identified them additional monthly income of $500K they can catch.

We are very excited about the innovation we continue to bring to Session Replay, and we are achieving it Again excited about the results many of you are seeing.

Users sent 77,000 AI-powered emails with Orchestrate

Getting and keeping users’ attention is increasingly difficult, and product teams must address the issue. That’s why, just two months ago, we launched it Pendo Orchestra. By combining AI-powered behavioral data with channels inside and outside your app, like email, you can automatically send product communications based on what users do (or don’t do) with your product.

It’s still early days for Orchestrate, and we’re excited to see all the innovative ways you’re using it—both for internal employees and external customers.

AI helps us personalize 50,000+ home pages

Now, every Pendo user gets their own home tailored to whatever you’re working on in Pendo! It also includes easy access to education and certification courses that are relevant to you—so you can level up and learn best practices on the job.

We also launched dashboard templates (one of the most requested features all the time), making it easier than ever to lead with data. Choose a template for your use case, answer a few questions, and voila! All the reports you need will appear, ready to use.

We will add more templates in 2025 based on user requests. And fun fact, you can export dashboards as PDF or PPTX for easy sharing with leadership or clients—I love this feature.

Paired with a personalized home page, users now have a hub just for them with everything they care about. This is a cool use of AI.

In 2025, I’m excited to add Collaboration to your Pendo experience. You’ll be able to start conversations with your peers about any data within Pendo, starting from the dashboard. All to help you communicate and make decisions faster, without leaving Pendo.

Looking forward to: Keep looking for the intersection in Pendo

The power of Pendo is best seen when you use all of these tools together. As we continue to evolve and iterate, Pendo One will continue to be your one-stop home for your software experience.

Keep looking for the magic intersection that brings your data and tools together, and stay inspired. This is another year to push boundaries and dream big.

These numbers tell a story of innovation, growth and impact. But beyond the statistics, we are very proud of all this work You have completion in 2024. To everyone who has taken this journey with us, thank you.